, P., & , B. S. D. (2008). Authorization: : Consumer perceived brand parity and the impact on brand switching behavior. [Yogyakarta] : Universitas Gadjah Mada.
Chicago Style Citation, PRATOMO, and Basu Swastha Dharmmesta. Authorization: : Consumer Perceived Brand Parity and the Impact On Brand Switching Behavior. [Yogyakarta] : Universitas Gadjah Mada, 2008.
MLA Citation, PRATOMO, and Basu Swastha Dharmmesta. Authorization: : Consumer Perceived Brand Parity and the Impact On Brand Switching Behavior. [Yogyakarta] : Universitas Gadjah Mada, 2008.
Warning: These citations may not always be 100% accurate.