, M., & , P. B. S. D. (2003). Consumers' perception on brand personality of non-Asian Brands, Asian Brands, and the effect on intention to buy. [Yogyakarta] : Universitas Gadjah Mada.
Chicago Style Citation, MAHANANI, and Prof.Dr. Basu Swastha Dharmmesta. Consumers' Perception On Brand Personality of Non-Asian Brands, Asian Brands, and the Effect On Intention to Buy. [Yogyakarta] : Universitas Gadjah Mada, 2003.
MLA Citation, MAHANANI, and Prof.Dr. Basu Swastha Dharmmesta. Consumers' Perception On Brand Personality of Non-Asian Brands, Asian Brands, and the Effect On Intention to Buy. [Yogyakarta] : Universitas Gadjah Mada, 2003.
Warning: These citations may not always be 100% accurate.