Nudging Green Preferences: Evidence from a Laboratory Experiment

• المؤلفون الرئيسيون: Permana, Yudistira Hendra, Sanjaya, Muhammad Ryan
• التنسيق: مقال PeerReviewed
• منشور في: World Scientific 2022
• الموضوعات: Consumer-Oriented Product or Service Development
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/282813/; https://www.worldscientific.com/doi/10.1142/S1793993322500119
• المؤسسة: Universitas Gadjah Mada

Environmental degradation has been one of the major global concerns in the last few decades. Efforts are made to improve our environment including how to alter consumers' preferences toward the use of environmental-friendly products. We conduct an online laboratory experiment to investigate the...