A hybrid recommender system based on customer behavior and transaction data using generalized sequential pattern algorithm

• المؤلفون الرئيسيون: Somya, Ramos, Winarko, Edi, Priyanta, Sigit
• التنسيق: مقال PeerReviewed
• اللغة: English
• منشور في: Institute of Advanced Engineering and Science (IAES) 2022
• الموضوعات: Information and Computing Sciences; Mathematics and Applied Sciences
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/278615/1/Winarko_MA.pdf; https://repository.ugm.ac.id/278615/; http://beei.org

In the future, the quality of product suggestions in online retailers will influence client purchasing decisions. Unqualified product suggestions can result in two sorts of errors: false negatives and false positives. Customers may not return to the online store as a result of this. By merging sale...