Analisis sikap konsumen terhadap pembelian produk komputer merek Wearnes (Studi Kasus: Mahasiswa Fakultas Ekonomi Universitas Gadjah Mada Yogyakarta) = An Analysis of the Consumer's Attitude toward the Purchase of Wearne

• المؤلف الرئيسي: Perpustakaan UGM, i-lib
• التنسيق: مقال NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 1995
• الموضوعات: Jurnal i-lib UGM
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/23225/; http://i-lib.ugm.ac.id/jurnal/download.php?dataId=6167

The objectives of this research are (1) to identify the effects of the consumer's attitude toward behavior on the consumer's behavioral intention to purchase Wearnes-brand computers in Yogyakarta Regency, (2) to identify the effects of subjective norms on the consumer's behavioral int...