Effects of Argument Quality, Need for Cognition and Issue Involvement to The Attitude Toward a Message Given Through Persuasive Communication

• 主要作者: Perpustakaan UGM, i-lib
• 格式: Article NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2005
• 主題: Jurnal i-lib UGM
• 在線閱讀: https://repository.ugm.ac.id/21167/; http://i-lib.ugm.ac.id/jurnal/download.php?dataId=4025

ABSTRACT The present study was an experimental study. The goal of the study was to find out the effects of the quality of an argument, need for cognition (NC) and the degree of issue involvement, altogether in determining the attitude toward a message given through persuasive communication. The subj...