Hubungan Self Monitoring Dengan Impulsive Buying Terhadap Produk Fashion Pada Remaja
The aim of this study is to investigate the relationship between self monitoring and impulsive buying towards fashion product on adolescent. It was hypothesized that there is a positive relationship between self moni‐ toring and impulsive buying towards fashion product o...
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| Main Author: | |
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| Format: | Article PeerReviewed |
| Language: | English |
| Published: |
Fakultas Psikologi UGM
2008
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/135913/1/7951-14107-1-SM.pdf https://repository.ugm.ac.id/135913/ https://jurnal.ugm.ac.id/jpsi |
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| Summary: | The aim of this study is to investigate
the relationship between self monitoring and
impulsive buying towards fashion product
on adolescent. It was hypothesized that there
is a positive relationship between self moni‐
toring and impulsive buying towards fashion
product on adolescent. The subjects of this
study (N = 92) were the students of Faculty
of Economy Gadjah Mada University, Yog‐
yakarta. Two questionnaires were applied to
measure self monitoring and impulsive buy‐
ing towards fashion product on adolescent.
The result indicated a positive and signi‐
ficant relationship between attitude towards
modernization and entrepreneurship on
adolescent (r = 0,402; p = 0,000), meaning
that the research hypothesis was accepted.
The determination coefficient was 0,162
indicating that the self monitoring contri‐
butes 16,2% to the impulsib\ve buying
toward fashion product on adolescent. |
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