Hubungan Self Monitoring Dengan Impulsive Buying Terhadap Produk Fashion Pada Remaja

• المؤلف الرئيسي: Nuryati, Atamimi
• التنسيق: مقال PeerReviewed
• اللغة: English
• منشور في: Fakultas Psikologi UGM 2008
• الموضوعات: Health Clinical and Counselling Psychology
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/135913/1/7951-14107-1-SM.pdf; https://repository.ugm.ac.id/135913/; https://jurnal.ugm.ac.id/jpsi
• المؤسسة: Universitas Gadjah Mada

The aim of this study is to investigate the relationship between self monitoring and impulsive buying towards fashion product on adolescent. It was hypothesized that there is a positive relationship between self moni‐ toring and impulsive buying towards fashion product on adolescent. The subjects of this study (N = 92) were the students of Faculty of Economy Gadjah Mada University, Yog‐ yakarta. Two questionnaires were applied to measure self monitoring and impulsive buy‐ ing towards fashion product on adolescent. The result indicated a positive and signi‐ ficant relationship between attitude towards modernization and entrepreneurship on adolescent (r = 0,402; p = 0,000), meaning that the research hypothesis was accepted. The determination coefficient was 0,162 indicating that the self monitoring contri‐ butes 16,2% to the impulsib\ve buying toward fashion product on adolescent.