Analysis of Marketing Strategy at Nagoyaramen

• المؤلفون الرئيسيون: Norsita, Diklusari Isnarosi, Hardiyanti, Ratih
• التنسيق: مقال PeerReviewed
• اللغة: English
• منشور في: APTA (Asosiasi Profesi Teknologi Agroindustri) 2014
• الموضوعات: Industrial Engineering
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/135852/1/SIAP%20CETAK%20JURNAL%20APTA%20Volume%203%20Issue%202%20%282014%29.pdf; https://repository.ugm.ac.id/135852/; http://www.apta.or.id/
• المؤسسة: Universitas Gadjah Mada

Nagoyaramen is a franchise ramen restaurant. Nagoyaramen was switching business location, so they needed information about target and market segments which would affect the marketing strategy. The purpose of the study was (1) Analyzing and defining market segments of Nagoyaramen. (2) Formulating...