EVALUASI SIKAP KONSUMEN TERHADAP PERLUASAN MEREK SAKATONIK LIVER KE SAKATAONIK ABC
A strong brand is a company's asset which can be used as a shortcut to enter new markets through brand extension. Brand extension strategy is chosen to reduce the cost of new product introduction, transferring awareness and association of brands of origin to the new product extension. The purpo...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/133552/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=74252 |
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