ANALISIS IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) STUDI PADA PT VIVASTOR TECHNO LOGICA SEBAGAI PENGEMBANG APLIKASI LUMBUNG GEOAPPLIANCE

• المؤلفون الرئيسيون: , I Gusti Ayu Arida Dewi, , Dr. Iin Mayasari, MM., M.Si
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2014
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/133525/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=74225
• المؤسسة: Universitas Gadjah Mada

The research was motivated by the lack of customer loyalty and there are complaints from customers to PT Vivastor Techno Logica. So the company needs to create a program in which to solve the above problems. Customer Relationship Management ( CRM ) is the selected program to increase customer satisf...