FORMULASI STRATEGI UNTUK MENCAPAI KEUNGGULAN BERSAING DI CARLOGISTIK
Competition in the world of logistics in the world and in Indonesia are getting tighter, coupled with difficult economic conditions to be ascertained, demanding every logistics company to work more effectively and efficiently. CARLogistik is one of the leading local logistics company in Indonesia, w...
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| Main Authors: | , |
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| 格式: | Theses and Dissertations NonPeerReviewed |
| 出版: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| 主題: | |
| 在線閱讀: | https://repository.ugm.ac.id/133462/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=74133 |
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| 總結: | Competition in the world of logistics in the world and in Indonesia are
getting tighter, coupled with difficult economic conditions to be ascertained,
demanding every logistics company to work more effectively and efficiently.
CARLogistik is one of the leading local logistics company in Indonesia, which
has existed for more than 28 years, but unfortunately in the last two years the
company's revenue performance is low while costs to be incurred is not reduced
and even in some cases even increased.
From the results of the analysis, it is concluded that at present,
CARLogistik is in a state of crisis, but still has some strengths and resources that
have not been put to good use to improve the competitiveness, efficiency and
productivity. Therefore, the formulation of appropriate strategies can reduce
ongoing costs, support improved performance and overall competitiveness of
CARLogistik so as to increase the income of the company and make the company
excel in the competition in the logistics industry today.
In this study, a tool used for strategy formulation is a SWOT matrix of
internal and external matrix of CARLogistik, using input from internal factors
evaluation matrix, matrix evaluation of external factors and competitive profile
matrix. |
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