PENGARUH METODE PERSONAL SELLING DALAM PEMASARAN PAKET WISATA DI PT MITRA PERSADA TRAVELINDO YOGYAKARTA
The Travel Agent began to grow as a symptom of a release and fun travel or leisure travel, as a way to escape from the busyness of the world of work and boredom of life. At this time the need to travel tourism through a travel agency or tour and travel is increasing. Therefore, they invented a tour...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | Theses and Dissertations NonPeerReviewed |
| 出版: |
[Yogyakarta] : Universitas Gadjah Mada
2014
|
| 主題: | |
| 在線閱讀: | https://repository.ugm.ac.id/132112/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72628 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 總結: | The Travel Agent began to grow as a symptom of a release and fun travel
or leisure travel, as a way to escape from the busyness of the world of work and
boredom of life. At this time the need to travel tourism through a travel agency or
tour and travel is increasing. Therefore, they invented a tour package to facilitate
the tourists to travel. PT Mitra Persada Travelindo, local travel agents as retailers
tour packages, tour packages in product sales PT Mitra Persada Travelindo this is
getting a benefit, the amount of commission for every travel agency is the same in
principle, but to overcome the competition between the travel agency to another.
Therefore, they invented a tour package to facilitate the tourists to travel.
PT Mitra Persada Travelindo, local travel agents as retailers tour packages, tour
packages in product sales PT Mitra Persada Travelindo this is getting a benefit,
the amount of commission for every travel agency is the same in principle, but to
overcome the competition between the travel agency to another. This final report
was made aiming to determine the extent of the influence of the marketing
methods used by PT Mitra Persada Travelindo Personal Selling particular method,
to determine the extent of the influence of personal selling method, the writer uses
descriptive data analysis methods are intended to identify the weaknesses and
advantages of personal selling method to sales PT Mitra Persada tour packages
Travelindo, to the problems that arise in applying this method of personal selling.
Based on data analysis, it can be seen that, personal selling method is very
influential in the promotion and sale of tour packages in PT Mitra Persada
Travelindo. It can be seen from the sales of tour packages of the year 2012-2013
has always experienced a significant increase. |
|---|