REBRANDING PURAWISATA MENJADI MANDIRA BARUGA SEBAGAI UPAYA MENGEMBALIKAN BRAND IMAGE DESTINASI WISATA

• Main Authors: , PRILITA ANDARINI, , Pitaya, SET., M.Sc.
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2014
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/131966/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72480

Rebranding is derived from the word re- and branding. Re means again, while branding is the process of creating a brand image that connects the hearts and minds of customers. So rebranding is an effort made by the company to renew a brand that has been exist to make it better, by not ignore the orig...