ANALISIS PENGARUH PENERAPAN STRATEGI BAURAN PEMASARAN DAN PROGRAM CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS KONSUMEN PADA PRODUK COKRO TELA CAKE YOGYAKARTA

• Main Authors: , GLADYS BUNGA JELITA, , Dr. Ir. Dyah Ismoyowati, M.Sc
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/131321/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71774

Cokro Tela Cake, a pioneer manufacturer that produces tela cake in Yogyakarta continue to make improvements on implementing Customer Relationship Management (CRM) programs and marketing mix strategies to achieve customer satisfaction and loyalty in the midst of intense competition. This study aims t...