Political Marketing STRATEGI POLITICAL MARKETING PARTAI NasDem DALAM MENGHADAPI PEMILU 2014 DI PROVINSI ACEH

• Main Authors: , TEUKU HIDAYATUL AWWALIN, , Drs. Cornelis Lay, S.IP, M.A.
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2014
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/131176/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71627

It is about how the New Political Party called the NasDem set the best campaign strategy to achieve many voters in the election. This study focuses on the province of Aceh, a provinces which have different characteristics with any province in Indonesia considering the permissibility of Aceh to have a political party local. This study also aims to determine how the strategy NasDem political party combined with the marketing aspects smelling \"Acehnese\" to rival the dominance of the local party will implemented in their campaign in Aceh. The qualitative research usesthe interview method as a tool for researchers in developing writing results. As well as by using the theory about political marketing which is a part of the political communication as well as a campaign strategy that has three approaches. results of the study seen that the Aceh Party NasDem plays such a campaign strategy pull political marketing, the campaign strategy that requires candidates to communicate directly with prospective voters, push political marketing that utilizes the media as a tool to convey their political message, and pass political marketing more rely on the existence of figures / groups that could influence voters. The third strategy is combined with the spirit of Acehnese and ethnic approaches are expected to provoke interest Acehnese people to NasDem. Keywords: NasDem Aceh Party, Political Marketing, Campaign Strategy, pull political marketing, push political marketing pass political marketing, Ethnicity Approach