ANALISIS FAKTOR INTANGIBLE PADA HARGA PRODUK (ANALYSIS OF INTANGIBLE FACTORS TO PRODUCT PRICING)

• المؤلفون الرئيسيون: , Reza Bayu Kurniawan, , Ir. Subagyo, Ph.D
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2014
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/128402/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=68745

Pricing is a very important thing for the company. Price is one aspect which directly determines company�s revenue from products sold, but it also shows the company�s strategy. Thus, the decision to determine price is very vital for the company. In determining price, company does not only consid...