VARIABLE PRICING IN HOTEL INDUSTRY: A CASE STUDY FOR BUDGET HOTEL IN INDONESIA
The rising popularity of revenue management (RM) as a strategy to effectively allocate price and perishable resources nowadays is unquestionable. Relevant literatures in the context of RM are kept developing with their respective complexities, unexceptionally for hotel revenue management. However, n...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/126095/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66287 |
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