Analisis Strategi Perluasan Merek Men�s Biore
The objevtive of this research is to analyze the success of Men�s Biore brand extension into a new category. The new selected categories are shampoo, hair style or cologne. The determining variables are category similarity, brand reputation, perception of risk whether its choice or consequences an...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/125684/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65857 |
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| Institution: | Universitas Gadjah Mada |