STRATEGI BERSAING TELKOM GROUP DALAM INDUSTRI TELEKOMUNIKASI

• المؤلفون الرئيسيون: , Mimin Deca Kurniawan, , Prof. Dr. Mudrajad Kuncoro, M.Soc.Sc.
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2013
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/125615/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65784

Strategy is one of important thing in corporate management because it define how the corporate will act to achieve its goal as defined in the corporate vision and mision. A wrong strategy formulation will lead to a fatal impact, so the correct analysis before defining the proposed strategy is a must. TELKOM Group as a corporate is one of telecommunication industry player in Indonesia. The high intensity of competition in Indonesia telecommunication industy have forced TELKOM Group to compete using the appropriate strategy. The right strategy is expected to sustain TELKOM Group�s competitive advantage in not only short term but also long term. The TELKOM Group strategy can be firstly formulated by analyzing telecommunication industry in Indonesia. BCG Matrix is one of the analyzing tool that can be used to determine the TELKOM Group relative position of its competitor in the telecommunication industry. The result of such analysis can be used later to formulate appropriate strategy in detail, adjusted with TELKOM Group resources and recent condition.