CONTRACT MARKETING DALAM PEMASARAN BENIH IKAN : STUDI KASUS DI KELOMPOK PEMBUDIDAYA IKAN KECAMATAN KALASAN KABUPATEN SLEMAN

• Main Authors: , HENNY PUSPA SARI SIHOMBING, , Ir. Hery Saksono, M.A.
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2013
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/124657/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=64813

This research was held to investigate the model of contract marketing between Fish Farmers Group (KPI) in Sleman Regency and company (PT Aquafarm Nusantara), the factors led to the emerging of contract, and benefit of contract. The study was conducted on two selected groups, KPI Mina Jaya and KPI Mi...