Effects of Brand Love, Personality and Image on Word of Mouth: The Case of Fashion Brand among Young Consumers in Yogyakarta
This research is a quantitative study aimed to investigate the effect of brand love, brand personality, and brand image on word of mouth. This research is a replica of previous research conducted by Ismail and Spinelli (2012), "Effects of Brand Love, Personality and Image on Word of Mouth: The...
محفوظ في:
| المؤلفون الرئيسيون: | , |
|---|---|
| التنسيق: | Theses and Dissertations NonPeerReviewed |
| منشور في: |
[Yogyakarta] : Universitas Gadjah Mada
2013
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://repository.ugm.ac.id/121794/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61892 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|