CELEBRITY ENDORSER DAN BRAND IMAGE (STUDI KORELASIONAL MENGENAI CELEBRITY ENDORSER DAN BRAND IMAGE TEPUNG BUMBU SASA DI BENAK KONSUMEN DI DIY)

• المؤلفون الرئيسيون: , ASTRID PARAMITHA W, , Pulung Setiosuci Perbawani, SIP, MM.
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2013
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/121755/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61852
• المؤسسة: Universitas Gadjah Mada

Nowadays celebrities are developed into an important content and staple in Indonesia. It can be seen from many kinds of infotainment programs in several television stations, even infotainment show can be broadcast up to three times a day. This fact proves that the community has a high interest in th...