Evaluasi Strategi Bisnis PT. Multi Media Access sebagai perusahaan jasa internet
This study aimed to evaluate the business strategy adopted by PT. Multi Media Access (MMA) as Internet Service Provider (ISP) and Information Communication Technology (ICT). MMA organizers have permission from the Directorate General of Resources and Equipment and Information Post: 14/DIRJEN/2010. M...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Online Access: | https://repository.ugm.ac.id/119093/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59084 |
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| Summary: | This study aimed to evaluate the business strategy adopted by PT. Multi Media Access (MMA) as Internet Service Provider (ISP) and Information Communication Technology (ICT). MMA organizers have permission from the Directorate General of Resources and Equipment and Information Post: 14/DIRJEN/2010. MMA has a business strategy called �Seven Strategy.� There are seven elements in �Seven Strategy� are: Network, Upgrade, Responsive, Low cost, Initiative, Anticipative, Humman, which are the seven elements of the strategy adopted by the MMA.
By using SWOT analysis, SWOT diagrams, EFE Matrix, IFE Matrix, and the balanced scorecard method, the study evaluated the extent to which the success of MMA in implementing business strategies by Seven Strategy. The results showed that MMA has a tremendous opportunity despite the internal conditions to be improved, the condition of the company is very healthy condition and is classified in the category A.
This study may also provide new thinking in the formulation of business strategies for the construction and development of other businesses that have just started and helped the MMA for decision making in improving company performance. |
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