PENGARUH CAUSE-RELATED MARKETING DAN PROMOSI PENJUALAN TRADISIONAL PADA NIAT KONSUMEN UNTUK LOYAL TERHADAP MEREK YANG DIMODERASI OLEH KETERLIBATAN KONSUMEN TERHADAP PRODUK

• Main Authors: , Dwi Asri Siti Ambarwati, , Prof. Dr. Basu Swastha Dharmmesta, MBA
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2012
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/100732/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=57956

Cause Related Marketing is a part of corporate responsibility that directly relates with sales, where a company that is partnered with a nonprofit organization, creates a mutually beneficial relationship in order to increase sales of certain products and to obtain financial support for charity. The...