Pemodelan Niat Pembelian Kembali Pada Pelanggan Marketplace Berdasarkan Metode Structural Equation Modeling Dengan Pendekatan Partial Least Square (Studi Kasus Di Marketplace Shopee)

• Main Author: Hendras Annisa Sandri, -
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian
• Published: bulk takedown 2021 2021
• Subjects: QA273-280 Probabilities. Mathematical statistics
• Online Access: https://repository.unair.ac.id/112134/1/1.%20HALAMAN%20JUDUL.pdf; https://repository.unair.ac.id/112134/2/2.%20ABSTRAK.pdf; https://repository.unair.ac.id/112134/3/3.%20DAFTAR%20ISI.pdf; https://repository.unair.ac.id/112134/4/4.%20BAB%20I%20%20PENDAHULUAN.pdf; https://repository.unair.ac.id/112134/5/5.%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf; https://repository.unair.ac.id/112134/6/6.%20BAB%20III%20METODE%20PENELITIAN.pdf; https://repository.unair.ac.id/112134/7/7.%20BAB%20IV%20HASIL%20DAN%20PEMBAHASAN.pdf; https://repository.unair.ac.id/112134/8/8.%20BAB%20V%20KESIMPULAN%20DAN%20SARAN.pdf; https://repository.unair.ac.id/112134/9/9.%20DAFTAR%20PUSTAKA.pdf; https://repository.unair.ac.id/112134/10/10.%20LAMPIRAN%20.pdf; https://repository.unair.ac.id/112134/11/11.%20PERMOHONAN%20EMBARGO.pdf; https://repository.unair.ac.id/112134/; http://www.lib.unair.ac.id

Seiring dengan berkembangnya zaman, dunia internet juga serta merta berkembang pesat. Lembaga survei Asosiasi Penyelenggara Jasa Internet Indonesia (APJII) memaparkan jumlah pengguna internet di Indonesia periode tahun 2019-kuartal II tahun 2020 sebesar 73,7 persen. Hal tersebut menunjukkan masyarak...