Is animation effective for advertising offensive products? Insights from an internet advertising experiment

由 Pakakorn Rakrachakarn, George P. Moschis
出版 2018

Internet advertising of offensive products: The effects of cartoons on adult consumer attitudes

由 Pakakorn Rakrachakarn, George P. Moschis, Thittapong Daengrasmisopon
出版 2020

Beyond cognitive age: Developing a multitheoretical measure of age and its assessment

由 Anil Mathur, Fon Sim Ong, Choong Kwai Fatt, Pakakorn Rakrachakarn, George P. Moschis
出版 2018