Brand Extensions in a Competitive Context: Effects of Competitive Targets and Product Attribute Typicality on Perceived Quality

由 Han, Jin K.
出版 1998

Involvement and Advertisement Size Effects on Information Processing

由 HAN, Jin K.
出版 1992

Word-of-Mouth Transmission in Settings with Multiple Opinions: The Impact of Other Opinions on WOM Likelihood and Valence

由 RYU, Gangseog, HAN, Jin K.
出版 2009

Auditory and Visual Identifiers in Chinese and English

由 Tavassoli, Nader T., Han, Jin K.
出版 2002

Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context

由 Tavassoli, Nader T., HAN, Jin K.
出版 2001

On the Interaction of Alphabetic and Logographic Words with Sounds and Images

由 Tavassoli, Nader T., Han, Jin K.
出版 2001

The Strategic Role of Product Modularity : A Demand-Side Perspective

由 CHUNG, Seh-Woong, Han, Jin K.
出版 2003

Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers

由 Han, Jin K., Bernd H., Schmitt
出版 1997

Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes

由 HAN, Jin K., Chung, Seh Woong
出版 2014

The essence of luxury: An Asian perspective: LVMH-SMU Luxury Research Conference 2016

由 REDDY, Srinivas K., HAN, Jin K.
出版 2017

“No more uncle”: Asian men’s beauty care in the forefront of gender-neutral marketing

由 DAE, Ryun Chang, HAN, Jin K.
出版 2022

Word-of Mouth Transmission in Settings with Multiple Opinions: The Impact of Other Opinions on Wom Intention and Strength

由 RYU, Gangseog, Feick, Lawrence, Han, Jin K.
出版 2005

Family Life Cycle and Money Management Model

由 KOH, Francis, TAN, Thomas, HAN, Jin K.
出版 2005

Market Orientation and Organizational Performance: Is Innovation a Missing Link?

由 HAN, Jin K., KIM, Namwoon, SRIVASTAVA, Rajendra K.
出版 1998

The Rationality of Consumer Decisions to Adopt and Use Product-Attribute Enhancements: Why We Are Lured by Product Features We Never Use?

由 ZHAO, Shenghui, Meyer, Robert J., HAN, Jin K.
出版 2005

Biases in Valuation Vs. Usage of Innovative Product Features

由 Meyer, Robert J., Zhao, Shenghui, HAN, Jin K.
出版 2008

The Enhancement Bias in Consumer Decisions to Adopt and Utilize Product Innovations

由 Zhao, Shenghui, Meyer, Robert J., Han, Jin K.
出版 2003

A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations

由 KIM, Namwoon, HAN, Jin K., SRIVASTAVA, Rajendra K.
出版 2002

Consumer Decision Making in a Multi-Generational Choice Set Context

由 KIM, Namwoon, SRIVASTAVA, Rajendra K., HAN, Jin K.
出版 2001

Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective

由 HAN, Jin K., KIM, Namwoon, KIM, Hong-Bumm
出版 2001