Brand Extensions in a Competitive Context: Effects of Competitive Targets and Product Attribute Typicality on Perceived Quality

بواسطة Han, Jin K.
منشور في 1998

Involvement and Advertisement Size Effects on Information Processing

بواسطة HAN, Jin K.
منشور في 1992

Word-of-Mouth Transmission in Settings with Multiple Opinions: The Impact of Other Opinions on WOM Likelihood and Valence

بواسطة RYU, Gangseog, HAN, Jin K.
منشور في 2009

Auditory and Visual Identifiers in Chinese and English

بواسطة Tavassoli, Nader T., Han, Jin K.
منشور في 2002

Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context

بواسطة Tavassoli, Nader T., HAN, Jin K.
منشور في 2001

On the Interaction of Alphabetic and Logographic Words with Sounds and Images

بواسطة Tavassoli, Nader T., Han, Jin K.
منشور في 2001

The Strategic Role of Product Modularity : A Demand-Side Perspective

بواسطة CHUNG, Seh-Woong, Han, Jin K.
منشور في 2003

Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers

بواسطة Han, Jin K., Bernd H., Schmitt
منشور في 1997

Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes

بواسطة HAN, Jin K., Chung, Seh Woong
منشور في 2014

The essence of luxury: An Asian perspective: LVMH-SMU Luxury Research Conference 2016

بواسطة REDDY, Srinivas K., HAN, Jin K.
منشور في 2017

“No more uncle”: Asian men’s beauty care in the forefront of gender-neutral marketing

بواسطة DAE, Ryun Chang, HAN, Jin K.
منشور في 2022

Word-of Mouth Transmission in Settings with Multiple Opinions: The Impact of Other Opinions on Wom Intention and Strength

بواسطة RYU, Gangseog, Feick, Lawrence, Han, Jin K.
منشور في 2005

Family Life Cycle and Money Management Model

بواسطة KOH, Francis, TAN, Thomas, HAN, Jin K.
منشور في 2005

Market Orientation and Organizational Performance: Is Innovation a Missing Link?

بواسطة HAN, Jin K., KIM, Namwoon, SRIVASTAVA, Rajendra K.
منشور في 1998

The Rationality of Consumer Decisions to Adopt and Use Product-Attribute Enhancements: Why We Are Lured by Product Features We Never Use?

بواسطة ZHAO, Shenghui, Meyer, Robert J., HAN, Jin K.
منشور في 2005

Biases in Valuation Vs. Usage of Innovative Product Features

بواسطة Meyer, Robert J., Zhao, Shenghui, HAN, Jin K.
منشور في 2008

The Enhancement Bias in Consumer Decisions to Adopt and Utilize Product Innovations

بواسطة Zhao, Shenghui, Meyer, Robert J., Han, Jin K.
منشور في 2003

A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations

بواسطة KIM, Namwoon, HAN, Jin K., SRIVASTAVA, Rajendra K.
منشور في 2002

Consumer Decision Making in a Multi-Generational Choice Set Context

بواسطة KIM, Namwoon, SRIVASTAVA, Rajendra K., HAN, Jin K.
منشور في 2001

Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective

بواسطة HAN, Jin K., KIM, Namwoon, KIM, Hong-Bumm
منشور في 2001