National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand

بواسطة Garrett, T.C., Buisson, D.H., Yap, C.M.
منشور في 2014

National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand

بواسطة Garrett, T.C., Buisson, D.H., Yap, C.M.
منشور في 2014