Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B

by Wirtz, Jochen, Kowalkowski, Christian
Published 2023

?So what if ChatGPT wrote it?? Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

by Dwivedi, Yogesh K, Kshetri, Nir, Hughes, Laurie, Slade, Emma Louise, Jeyaraj, Anand, Kar, Arpan Kumar, Baabdullah, Abdullah M, Koohang, Alex, Raghavan, Vishnupriya, Ahuja, Manju, Albanna, Hanaa, Albashrawi, Mousa Ahmad, Al-Busaidi, Adil S, Balakrishnan, Janarthanan, Barlette, Yves, Basu, Sriparna, Bose, Indranil, Brooks, Laurence, Buhalis, Dimitrios, Carter, Lemuria, Chowdhury, Soumyadeb, Crick, Tom, Cunningham, Scott W, Davies, Gareth H, Davison, Robert M, De, Rahul, Dennehy, Denis, Duan, Yanqing, Dubey, Rameshwar, Dwivedi, Rohita, Edwards, John S, Flavian, Carlos, Gauld, Robin, Grover, Varun, Hu, Mei-Chih, Janssen, Marijn, Jones, Paul, Junglas, Iris, Khorana, Sangeeta, Kraus, Sascha, Larsen, Kai R, Latreille, Paul, Laumer, Sven, Malik, F Tegwen, Mardani, Abbas, Mariani, Marcello, Mithas, Sunil, Mogaji, Emmanuel, Nord, Jeretta Horn, O'Connor, Siobhan, Okumus, Fevzi, Pagani, Margherita, Pandey, Neeraj, Papagiannidis, Savvas, Pappas, Ilias O, Pathak, Nishith, Pries-Heje, Jan, Raman, Ramakrishnan, Rana, Nripendra P, Rehm, Sven-Volker, Ribeiro-Navarrete, Samuel, Richter, Alexander, Rowe, Frantz, Sarker, Suprateek, Stahl, Bernd Carsten, Tiwari, Manoj Kumar, van der Aalst, Wil, Venkatesh, Viswanath, Viglia, Giampaolo, Wade, Michael, Walton, Paul, Wirtz, Jochen, Wright, Ryan
Published 2023

The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors

by Borghi, M, Mariani, MM, Vega, RP, Wirtz, J
Published 2023

Reciprocity between Financial and Social Performance in Microfinance Institutions

by Swee-Sum Lam, Weina Zhang, Achsah Xiaohui Ang, Gabriel Jacob
Published 2020

Affect-as-Information: Customer and Employee Affective Displays as Expeditious Predictors of Customer Satisfaction

by Ashtar, Shelly, Yom-Tov, Galit B, Rafaeli, Anat, Wirtz, Jochen
Published 2023

Congruency of scent and music as a driver of in-store evaluations and behavior

by Mattila, AS, Wirtz, J
Published 2023

Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

by Mustak, Mekhail, Salminen, Joni, Ple, Loic, Wirtz, Jochen
Published 2023

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

by Dwivedi, Yogesh K, Hughes, Laurie, Wang, Yichuan, Alalwan, Ali A, Ahn, Sun J Grace, Balakrishnan, Janarthanan, Barta, Sergio, Belk, Russell, Buhalis, Dimitrios, Dutot, Vincent, Felix, Reto, Filieri, Raffaele, Flavian, Carlos, Gustafsson, Anders, Hinsch, Chris, Hollensen, Svend, Jain, Varsha, Kim, Jooyoung, Krishen, Anjala S, Lartey, Jared O, Pandey, Neeraj, Ribeiro-Navarrete, Samuel, Raman, Ramakrishnan, Rauschnabel, Philipp A, Sharma, Amalesh, Sigala, Marianna, Veloutsou, Cleopatra, Wirtz, Jochen
Published 2023

Performance Shortfall, Executive Social Relations and the Choice Between Shared and Full Control for New Overseas Entries

by Weihong Chen, Xi Zhong, Andrew Delios, Hailin Lan
Published 2024

Modeling and optimization of multilevel marketing operations

by Hum, SH, Parlar, M
Published 2023

Commentaries on the Sharing Economy: Advancing New Perspectives

by Fritze, Martin P, Benkenstein, Martin, Belk, Russell, Peck, Joann, Wirtz, Jochen, Claus, and Bart
Published 2023

Consumer responses to compensation, speed of recovery and apology after a service failure

by Wirtz, J, Mattila, AS
Published 2023

Artificial intelligence empowered conversational agents: A systematic literature review and research agenda

by Mariani, Marcello M, Hashemi, Novin, Wirtz, Jochen
Published 2023

Immersive time (ImT): Conceptualizing time spent in the metaverse

by Mogaji, Emmanuel, Wirtz, Jochen, Belk, Russell W, Dwivedi, Yogesh K
Published 2023

Service robots: Applying social exchange theory to better understand human-robot interactions

by Kim, Hyunsu, So, Kevin Kam Fung, Wirtz, Jochen
Published 2023

A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research

by Mariani, Marcello, Wirtz, Jochen
Published 2023

The service robot revolution

by Paluch, S, Wirtz, J, Kunz, WH
Published 2023

Research note: conceptualizing agentic luxury in luxury services

by Holmqvist, J, Wirtz, J, Issandou, A
Published 2023

Central Bank Digital Currencies in Emerging Economies: Practical Considerations

by Hrnjic, Emir, Clarke, Gordon
Published 2023

Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing

by Kunz, Werner H, Wirtz, Jochen
Published 2023