Asia Pacific Breweries' anchor beer in Singapore (B) : the new challenges

بواسطة Chung, Cindy Mann Yien, Tan, Shirley
منشور في 2013

Asia Pacific Breweries' anchor beer in Singapore (A) : a repositioning decision

بواسطة Chung, Cindy Mann Yien, Tan, Shirley
منشور في 2013

Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention

بواسطة Ang, Ging Yin, Ong, Chin Hean, Wong, Tommy
منشور في 2008

Singaporean framework of antecedents and consequences of doing charity.

بواسطة Mak, Lily Seok Ling., Ong, Christina Li Yan., Toh, Winson Chin Sern.
منشور في 2008

Word-of-mouth in online forums : a content analysis on discussion made on the Nanyang Business School (NBS) online forum

بواسطة Lim, Pamela Ee Pei, Tok, Pei Jun, Ee, Christopher Guan Sheng
منشور في 2008

Experimental study on the word-of-mouth on embarrassment-inducing product.

بواسطة Chin, Siew Teng., Koh, Mandy Geok Eng., Kwok, Lye Ching.
منشور في 2008

Feasibility study on the establishment of an All Ladies Centre in Singapore

بواسطة Nadiah Mohd Said, Sanisa Sapari, Suhailah Sukamat
منشور في 2008

My opinion or yours? An investigation on the effects of individual traits and group influences on the attitude-behaviour relationship.

بواسطة Lum, Meiyin., Thong, Eileen Yong Ci., Wang, Yun Fa.
منشور في 2008

Effect of tie and self-interest motive on word-of-mouth behaviour.

بواسطة Lee, Li Ching., Poh, Ya Nee., Tan, Chi Chi.
منشور في 2008

A study to determine the effect of mannequin type and self type on the intention to enter the store.

بواسطة Heng, Evelyn Xue Ying., Mui, Say Inn., Wong, Hui Ren.
منشور في 2008

A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour.

بواسطة Tan, Chor Howe., Tan, Kevin Hoe Heng., Loh, Ling Ling.
منشور في 2008

Impact of language and advertising media on bilingual's information processing.

بواسطة Goh, Xinmin., Lee, Siling., Tan, Yanfen.
منشور في 2008

Metrosexuals and their consumption behaviour.

بواسطة Seah, Doreen Pei Lin., Tan, Lay Koon., Yip, Yue Yee.
منشور في 2008

The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention.

بواسطة Ho, Lai Ying.
منشور في 2008

A study on the effects of word-of-mouth on the evaluation of different types of product attributes

بواسطة Boey, Marvin Jian Zhi, Phuah, Li-Yean, Ong, Shu Pei
منشور في 2008

Insight into self concept and motivations of generation C members to participate in collaborative virtual environments

بواسطة Ang, Amanda Hui Ting, Chia, Jia Wen, Wong, Esther Shi Min
منشور في 2008

Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.

بواسطة Ng, Xinyao., Tng, Ziyang., Woon, David Ta Wei.
منشور في 2008

General profile of the Singapore Chinese gay community and their attitudes towards products or services catered to the gay community.

بواسطة Ng, Alvin Kok Ping., Lim, Qing Yi., Chow, You Yah.
منشور في 2008

Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.

بواسطة Chan, Wan Ying., Heng, Wei Shan., Lee, Ley Bing.
منشور في 2008

Effect of online word-of-mouth and product tangibility on consumer attitude and behavioural intention.

بواسطة Liang, Jianshun., Teo, Hon Wui., Yao, Yixiu.
منشور في 2008